Universal Analytics is dead. If you have not fully migrated to GA4, you are making decisions based on incomplete data.
Step 1: Audit Your Setup
- Is the tag firing on every page?
- Are enhanced measurement events enabled?
- Do you have custom events?
- Are conversions configured?
Step 2: Configure Essential Events
Use Google Tag Manager for form submissions, button clicks, e-commerce actions, video engagement, and file downloads.
Step 3: Set Up Meaningful Conversions
- Primary: Purchases, lead forms, demo requests
- Secondary: Newsletter signups, downloads
- Micro: Add to cart, scroll depth
Step 4: Build Custom Reports
Traffic quality, content performance, e-commerce funnel, campaign ROI.
Step 5: Connect to BigQuery
Free daily export up to 1M events/day. Unsampled raw data.