Two years ago, using AI for content marketing meant running your blog post through Grammarly. Today, AI can research topics, generate outlines, write drafts, create images, and optimize for SEO.
The New Content Workflow
- Research with AI tools
- AI-generated outlines
- First drafts in minutes
- Human editing and fact-checking
- AI optimization
- Personalized distribution
What AI Does Well
Speed, data analysis, and personalization.
What AI Does Poorly
Original research, opinion, and emotional connection.
The marketers winning with AI are the ones using it to amplify their humanity, not replace it.
