If you have been running Google Ads lately, you have felt the squeeze. Average CPC across industries has risen 34% year-over-year.
1. Shift to Value-Based Bidding
Stop optimizing for clicks. Start optimizing for value.
2. Use First-Party Data
Upload customer lists as custom audiences. Lookalike audiences outperform interest targeting by 30-60%.
3. Double Down on Long-Tail Keywords
Accounts with 60%+ spend on 4+ word keywords had 28% lower CPA.
4. Improve Quality Score
Quality Score 8+ reduces CPC by 30-50%.
5. Test Performance Max Carefully
Use audience signals and conversion value rules.