Most small business owners check their overall traffic numbers regularly but rarely open the cohort analysis report already sitting in their free analytics dashboard.
What Cohort Reports Show
They group users by when they first visited, then track how that specific group behaves over following weeks or months - revealing whether a marketing push actually created lasting customers or just a temporary spike.
Why It's Valuable
- Reveals whether retention is improving or quietly declining over time
- Shows which acquisition source brings back repeat visitors, not just first-time clicks
Getting Started
Even glancing at this report monthly can reveal patterns that a simple total-traffic view completely hides.